Saturday, September 14, 2013

TWC Lesson 4: Drivers of World Change; Change Management and Change Leadership

Brief Overview/Summary

The topics covered in this lesson were: Drivers of World Change and Change Management and Change Leadership

Prof Shahi started off the lesson with a recap of what was discussed in week 3 on industrialization and sustainability. There was a recap of the arguments made by both newly emerging economies and developed countries on sustainable development – industrialized countries routinely condemn developing countries for not adopting clean technology in the pursuit of industrialization, whereas the emerging economies are adamant that since current environmental issues are the result of past destructive practices undertaken by the industrialized countries themselves, it should be the industrialized countries who should be responsible for the funding of green technology research and the production of clean energy.

It struck me that sustainable development is every global citizen’s responsibility. We all have a role to play in ensuring the sustainability of Earth’s resources for the very survival of our future generations. Furthermore, in this age of representative governance, the impetus for individual responsibility is especially pertinent, given that the mandate and support of the people is indispensable in order to fuel the political will to make the necessary changes.

Prof Shahi also mentioned the need for us to be ‘unreasonable’, in the sense that we should not be content with the status quo, but instead be advocates of change – to believe in a revolutionary vision and hence harnessing our potentials to seek improvement to the status quo.

Using the flow chart illustrating two concepts of technology revolution, Prof introduced the evolutionary and revolutionary concepts of change.  Various drivers of world change such as globalization, competition, business and commercial innovation, were also identified.

In the second half of the lesson on change management and change leadership, we covered the importance of embracing change and what it takes to be an effective leader.

Interesting Observations and Ideas

Drivers of World Change

Reading 1 identified and summarily explained the major drivers of global change:
1. Climate change (its impacts and our responses);
2. Converging new technologies (promises and perils);
3. Demographics (notably the growth in Africa and most of Asia);
4. Energy (emerging technologies and diversifying supplies);
5. Food security (issues of demand and supply);
6. World economic power shifts (the rise of China and India);
7. Governance (attempts at both international and national levels to reduce risk through regulation);
8. Health and well-being (global spread of lifestyle diseases);
8. Infectious diseases (the impact of globalization on the global spread of diseases);
10. Marine concerns (acidification, pollution, over-fishing);
11. Mobility (increase in human movement);
12. Money, wealth and economy (faltering growth and the emergence of new models of economic activity);
13. Resources (global scarcity and the need for efficient utilization);
14. Values and people (generational shift and complexity in the face of globalization and better connectivity through IT).

Reading 2 provided a further comprehensive discussion on the key drivers of change in today’s world and they are, broadly, globalization, technology innovation and competition (competitiveness).

Globalization has resulted in the removal of barriers to free trade and capital mobility and allowed for the diffusion of knowledge and information. It presents valuable opportunities for potential economies of scale to be reaped by countries with small domestic markets.

On the separate front, revolution in information and communications technology has made communication much faster and cheaper and this has led to significant decreases in the transaction costs in the transference of ideas and information, especially with the arrival of the internet. This allows countries with relevant and advanced technologies to be have the comparative advantage to innovate further and to reap the rewards of such innovation.

The interplay between globalization and technological innovation was also recognized in that global firms rely on technological innovation to enhance their capabilities. Hence, it is important to bear in mind that technology is both driven by and is a driver of globalization.

Notably, globalization also manifests itself in the form of intensified competition among firms and in the creation of new industry structures. This forces firms to be innovative in terms of the responses and strategies to deal with emerging new scenarios (e.g. the need to create new products). The ultimate purpose of global firms is to compete, to gain a comparative advantage over and, if possible, to eliminate the competition in the industry and to dominate the market.

The interaction between these 3 key drivers of change in today’s world represent a dynamic and iterative process, taking place constantly and on the whole, may be viewed as a positive-sum game for society, reflecting Schumpeter’s idea of “creative destruction”.

The fourth reading presented a refreshing perspective on the drivers of change affecting the construction industry in Zambia. It highlights several similar drivers as those identified in the previous readings. Notably, the key drivers of change in our world today are largely  analogous and universal across industries and economies.

Change Management and Change Leadership

Several key ideas may be drawn from the readings for this section.

1. The traditional approach to change management, which adheres to conceptual model of unfreeze-change-freeze, is no longer relevant.
In this model, change is treated as an aberration, a temporal disturbance in a generally stable organizational environment. However, in today’s competitive and volatile economic context where change is the norm and steady-state situations are “fleeting and illusory”, in order to ensure an organization’s viability in the long-run, the willingness and openness to continuously adapt to change is paramount.

2. It needs to be recognized that organizations are not the entities that adapt to change, it is the people who make up the organization that do.
Leadership, judgment, flexibility and innovation of management is what is essential to achieve effective organizational change.
Reading 1 highlights the example of Enterprise Resource Planning (ERP) systems which is implemented with the aim of providing seamless integration of critical information flows. However more often than not, the ERP systems fail to achieve these goals because of an underestimation of the human element required to bring about the desired change. As the article notes, “without proper training, incentives and leadership, a flexible, integrated system will not magically eradicate organizational silos to produce a flexible, integrated workforce.

3. It is critical to engage all stakeholders of the organization in order to achieve the desired goals of change.
Oftentimes, well-intentioned and promising initiatives for change are unwittingly sabotaged by employees of the same organization who do not understand the imperative and workings behind the changed system.
Statistics bear out the hypothesis that effective change management is not prevalent – a 2002 Watson Wyatt study found that only 49% of respondent employees say they understand the steps that their companies are taking to reach new business goals – a 25% drop from 2000. Shockingly, a significant number are confused about the link between their jobs and company objectives. This is necessarily detrimental to recovery efforts by the company.
The article also pertinently notes that “people resist change only when it makes them feel out of control – when the change is foisted on them without their consent”. Hence, there is an imperative for companies to embark on an inclusive and consultative change process with their employees – employees need to feel as though they have a stake in the organization and that their own goals are aligned with that of the company.

4. Leadership is meaningless without followers.
Through the two videos shown in class, Prof conveyed the concept of leadership in a realistic setting – a leader is merely a “lone nut” – albeit a courageous one who is unashamedly public in the pursuit of his activity – without a group of followers. The first few followers of the leader play a crucial role in enabling leadership – the leader needs to conscientiously nurture his first few followers and to treat them as equals.
The video on the little Indian boy who decided to change the status quo of the situation conveyed the powerful message that in order to bring about change, there is firstly a need for initiative. Someone has to be willing to take the first step to challenge the status quo and set an example for others to follow suit.


Key Take Away Points

1. The government of Singapore embodies visionary leadership and a proactive leader of change. This is illustrated in how even before a pressing need arrives, there are already plans in the pipeline to build a fourth aircraft terminal in the country. This is as Singapore anticipates that it is set to experience massive increases in the amount of aircraft traffic in the near future, with the ongoing phenomenon of globalization.

2. The concept of leadership is inexplicably tied to the concept of followers. No form of leadership, whether effective or not, can exist without follower presence. As per the idea conveyed in reading 4, leaders are defined by their ability to leverage with those who associate with them.

Personal Ratings for Session
I felt that the choice of videos to convey the concept of leadership were very powerful and appropriate. Also, the presentations were comprehensive in their coverage of the pertinent issues of the lesson’s topics. For instance, Eric Sim’s presentation on how the proliferation in use of social media platforms in China has profoundly changed the way Chinese youths express themselves in reaction to societal issues and this has in turn, great significance for the way these issues are ultimately dealt with in the country. This widespread penetration and use of social media platforms could not have been possible without the driver of globalization and innovation. The presentation on Jack Welch also provided a useful insight into how change management and change leadership is effected.

I would rate this session 8/10.

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